This was an exciting card for me to design that presented an unusual challenge. The customer was uncertain of what exactly they were looking for and due to the nature of the “business”, this was not something I had experience of or research on either.
Initial ideas were based on a butterfly escaping its cocoon but this was lost in translation and made the card look busy when customer details were added. The concept of breaking free was developed further and this broken chain symbolised for the customer what he was trying to achieve for his clients. A striking and dramatic card and the reason it’s my card of the month.